Facewash!

Did you know ?
Face wash is a class leveller, mood elevator and affordable indulgence all rolled into one?
India’s sudden spending culture is creating sociological problems too. Most of the girls who sell expensive clothes and make-up at malls earn in a month what their average customer spends on one purchase.
How does her mind and heart resolve this glaring inequality? Answer: Face wash.
The product, packaging and communication design of popular face wash brands evoke imagery of luxury skincare products and makeup. You are someone who has clearly risen a notch higher, if you use face wash and not just plain, harsh soap that middle-class girls are forced to use.
Yet, its surprisingly affordable – a small tube costs under Rs. 30 and lasts more than a month! Not only does it clean your face but also enables you to feel ‘cool’, indulge yourself and importantly, allows you access into the same group as the lady who spent 1000 bucks on a mascara stick!
So next time, you’re in the public washroom of a mall, do check out the girl in the red uniform washing her face vigourously with her face wash. Her expression will be priceless!